Telephone Tracking enables you to track calls out of your site and understand exactly what advertising activity brought them whether it was from a different site, Google or your paid search campaign.
So no longer will you need to guess how your caller has found you.
Call tracking is an essential tool for any company that spends money on advertising across multiple stations. Clients with AdWords have an inborn need to track the calls that are relevant to their keywords, in order to comprehend which keywords provide call conversions. keyword call tracking With no visibility of call conversions, it’s simply not possible to work out if your investment in the keywords in your portfolio is providing value or not. Is just monitoring AdWords call conversions ?
Most clients are looking to track not only PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, as it lets you realize your ROI for each of these very important channels not only Google PPC. This can be essential actionable data letting you optimise the efficacy of all your marketing and advertising channels, crucial to the success of any business enterprise.