Marketing a Dog Training Business: 5 Simple Steps to Attract Customers and Make More MoneyWant to know just how to market a dog training business?
The sad part is that this really isn’t because the person does not know how to train dogs, or help individuals. The reason is that they do not understand how to efficiently market their company in a way that will reveal worth and bring the type of customers they need to work with. But don’t stress! We’re going to instruct you five steps you can take now that will fix that.
Step 1. Think like a client, not a dog trainer. This is the golden rule for dog training success. You need to lose all the dog trainer jargon from your website, conversations with customers, all promotion materials, and training programs. When a customer’s dog has trouble coming when called, they don’t believe, “Oh I wish my dog had a better recall.” They ask if you can teach their dog to come when called and would call you on the phone. Or educate their dog never to run away.
You can help fix their issues and want potential customers to identify as a routine person who happens to train dogs. They won’t do that if you are talking in a way that they don’t THINK in their own heads.
Step 2. When it comes to training, individuals aren’t spending their money on their dogs, they are spending money on themselves. That’s not false, but they may be actually spending the money on themselves to remove dog behaviours that are making THEM hopeless and probably to make THEIR lives more joyful. The lesson here, is when you are writing on your own web site, or talking to individuals, you should focus on their life would improve with a dog that listens. Once it is possible to establish in his or her head from working with you the benefits they’ll receive, they’ll prepare yourself to sign up!
Step 3. The purpose of your website will be to get people to contact you. Your site should NOT be a library of resource information on dog training. Should be about the dog owner, how life will be after you resolve the struggles they’re having, and what they’re going through now.
In addition, you want a lead-capture box on all the pages of your site. This really is also called an “opt-in” box. This can be a box where they can make their e-mail address. They will be more likely if you offer then something like 5 tips on how to housebreak a dog to leave their info. Or 5 common blunders dog owners make.
Measure 4. Focus on benefits, not only features. The options that come with your software are things like how many commands, the amount of lessons, the length of stay for a board and train software. The benefits are things like, ‘your dog will walk on a leash next to you so you won’t have your arm pulled and won’t be obstructed in the area.’
The benefits are the positive changes the client will experience in their life. Another example: The attribute would be the off command, the benefit would be the owner wouldn’t need to worry about their dog damaging and jumping someone. So when you are writing your applications, do not only write a list of features, but write the advantages each alternative will supply to the owner.
Measure 5. Attract your ideal clients. You might be surprised, but the people you desire to contact you are not merely restricted to individuals with money and a dog. People want a specialist, not a generalist, and will pay more for it. So what are you particularly good at? Would you want a mechanic who did a little, if you had an engine problem in your automobile? Or someone who specialised on it and only worked on engines?
Consider what you do best and what type of person you enjoy to work with most and write a dog training in harlow description of them. Think about the finest customer you have ever had. Why did they come to you? What did they want? What were their problems? What results were they looking for? What was their style like? What did they love most about working with you? When you write all of your materials, pretend you happen to be writing personally to them.